Make the product easy to understand.
Turn product features into Korean-language photos, short videos and use cases. Build a brief around what a first-time Korean customer needs to know.
A team that makes the content and operates the channels.
44Owned regional channels in Korea
11.94MCombined Instagram & Facebook followers
62.3MContent views in the reported 60-day period
836Content pieces in the same period
Source: JBSQUARE Korean website, checked November 13, 2026. Follower counts include overlap across channels and platforms. Views and content totals refer to the source's reported 60-day period, not a live rolling dashboard.
01 US BRANDS / KOREAN CONSUMERS
Make a US brand story
relevant in Korea.
A strong US brand story needs more than translated assets. We connect product benefits to Korean consumption habits, local discovery and the places your products are actually sold.
Promote where people can buy.
Match regional media to retail availability, Korean online stores or a new location. Keep the route from content to product or store information clear.
Learn before expanding the scope.
Start with defined content, locations and reporting measures. Use the response to plan the next creative and publishing cycle.
02 Owned regional media
Put your brand in the places
your Korean customers live.
For a US food, restaurant or lifestyle brand, a national message is only useful when it reaches relevant customers. Choose Korean city channels around the launch footprint and places where the product is available.
Seoul / FOOD & LIFESTYLESeoul Life서울라이프
Local food, lifestyle and places-to-go content connecting brands with people in the city.
View official account @seoul_life___ ↗
Daejeon / FOOD & LIFESTYLEDaejeon Life대전라이프
Local food, lifestyle and places-to-go content connecting brands with people in the city.
View official account @hungry_dj ↗
Cheongju / FOOD & LIFESTYLECheongju Food청주맛집
Local food, lifestyle and places-to-go content connecting brands with people in the city.
View official account @cjtaste_ ↗03 theFI / Our data work
Show the thinking
behind the content.
Compare public posts, topics and viewing patterns with theFI. Use real examples to explain creator choices and creative direction.
9,880 accounts and 368,332 posts collected across all tracked countries and periods, checked November 13, 2026. These are analyzed accounts, not contracted creators.
HOW WE WORK
From your US team’s brief
to Korean execution.
Brief the launch
Share your product, Korean distribution, brand assets and launch window.
Shape the local plan
Agree on Korean messaging, content formats, channels, deliverables and budget.
Produce and publish
Review Korean copy and creative, then publish through the agreed channels.
Review the response
Assess agreed views, engagement and traffic measures to guide the next phase.
Build your Korean market presence.
Tell us your product, sales footprint and timing. We will scope the Korean marketing work with you.